NYC & LA

SNKRS

BOX

My scope:

• Project Lead

• Lead Design Director

• Oversight of  all production elements and construction

• Marketing and activation lead

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To launch the SNKRS app, we needed to make a big slash. 

All-Star week in NYC allowed for the perfect setting to allow consumers to walk into a life-sized digital sneaker box and test out the SNKRS app for the first time.