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TECHPACK RETAIL ACTIVATIONS

NIKE GLOBAL 

BRAND DESIGN

My scope:

  • Project Lead

  • Strategic go-to market lead 

  • Lead Design Director

  • Oversight of  all production elements and construction

  • Marketing and activation lead

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From launch parties, to showrooms to flagships concepts can stay consistent even with different consumers. 

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Tech Pack stands as a powerful streetwear product on its own but connecting the product to the Nike athlete gives it even more power. 

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Creating the connection to red and the Nike sportswear category gives the consumer that knowledge of the product line without having to use words. It becomes a call to action, a point of desire and beacon of something great. 

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