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MIAMI

 Consortium partners for Adidas are at the heart beat of the fashion channel. By pulling local influence into the design of spaces leaves the consumer feeling connected to the brand in a truth authentic and organic way. 

 

In Miami inspiration is on every block. From the art deco architecture, terrazzo flooring, neon lights and the best street art in the world. 

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SHOE 
GALLERY

My scope:

  • Project Lead

  • Lead Design Director

  • Oversight of  all production elements and construction

  • Marketing and activation lead

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At Shoe Gallery inspiration was pulled from the neon lights of south beach. The neon in the space is that calling beacon and a familiar glow. Lighting from the well known Herzog & de Meuron 1111 Lincoln Road garage inspired a runway like grid in the store that stretches farther than just the Adidas shop. 

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Finally working in collaboration with local artist AHOL SNIFFS GLUE brought something unique to the space unlike any other Adidas shop. This brought a true connection from the street into the shop. 

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