BOSTON
The Adidas X Concepts 2,200 sqft store on Newbury Street in Boston provides customers with the most exclusive products Adidas has to offer. The front of the store showcases a Celtic pattern custom iron door that gives customers the feeling that they just stepped into the VIP lounge of the most exclusive club in Boston.
Customers are met with the mix of raw materials, modern finishes and hits of digital as they move throughout the space.
ADIDAS X CONCEPTS
My scope:
-
Project Lead
-
Lead Design Director
-
Oversight of all production elements and construction
-
Marketing and activation lead
The custom glass arches that mock a stadium tunnel provide category product breaks and act as a funnel to the back of the store. Once in the rear of the space the customer is met with a digital program that allows them to interact with product and digital content, truly connecting the consumer to digital assets in a brick and mortar environment.
But lets have some real fun, the fitting room is covered floor to ceiling with iridescent reflective panels that make the small room feel like you’ve just stepped into a Katy Perry video and provides the perfect Instagram back drop.
