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PUBLICATIONS:

123

Total sneaker/fashion/culture outlets publications that reported the story between 8/20 - 8/30 organically

Including:
Hypebeast, Highsnobiety, Footwear News, SneakerNews, Nice Kicks, Freshness, SoleCollector, Urdesign, Trendhunter, VAMP, Stupid Dope, Sneakerbardetroit, 

SNEAKER NEWS + CNCPTS INSTAGRAM:

  • 211k Likes

  • 6.3M Impressions

  • 4.9M Reach

  • 3.6M Views

  • Data collected from 8/14 (initial tease) through 8/25 

SENTIMENT: 75%

Positive

Focus was around store opening, but also centered on adidas’ momentum and the uniqueness of the space. 

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